Defining Your Business User Persona
A Great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figureing out what your visitors objectives are when coming to your website.
Listing out a Step by Step process on how a user persona would navigate your website and find the information they're looking for will provide insightsinto designing a user friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content for the people it is meant to serve.
Designing A Wireframe To your Business
Without putting in the time and effort to construct a wireframe, designing a professional website for your business can be difficult process. Similar to the layout of a brick and mortar retailer as you walk through the front entrance, a proper wireframe that diagrams page flow is crucial to how your website displays the products or services that it offers. You need to prioritize your products (or) services for easy accessibility while other less important pages can be deeper in the site's navigation. A carefully thought out wireframes is not only for the pages on a website, but also for determining the placement of individual elements on a page.
Streamlining the Navigation Experience for Your Visitors
A natural, intuitive navigation on your website is comparable to a simple, but informative sales pitch that explains who you are, what you have to offer, and how to purchase the products (or) services you are selling. With an organized website that has consistent navigation, visitors will become comfortable and familiar with exploring youronline business, which is the first step towards gaining their trust, bringing them back to the site, and getting them to convert.
No matter how many products (or) services you have to offer, remembering that "less is more" in your navigation structure is paramount to keeping users engaged with your business. If your website is overwhelming, or offerstoo many choices to your visitors, they will exit your website and find a competitors site that is easier to browse. Likewise, your navigation shouldn't be so cluttered that a potential customer can't find the conversion pages and exits your site before completing the purchase process.
Structuring Your Content Appropriately
Having great content that engages users is only the first step in getting them to achieveactionable results. The placement of content on your pages and website will determine whether visitors actually see it, and if they are likely to interact with it. Putting your most important content above the fold and on the left side of your page is an innate viewer usability factor that immediately grabs the attention of your visitors, ensuring they don't lose interest in your website because they couldn't find your content.
At the same time, having too much content on a page can overload users, making them uneasy about legitimacy of your website and making them leave. By sensible aligning your content with rest of the elements on your webpages, you can provide valuable information that can sway potential customers toward a conversion.
