Build your online presence with a trusted SEO agency. With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. DigiPix is a reputable search marketing agency that is able to understand high-level solutions for your business and keep track of your progress through deliverable tasks.
At DigiPix, we begin with a step called “The Discovery Process”. During this time, you will be assigned a personalized SEO team that searches for every aspect of your campaign. We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our challenge is to discover what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal local audience within their city, county, or even state.
The first step in achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaign your competitors produce and how we can improve on them.
Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords, even if the competition seems daunting. The question is, how do you intend to outrank them? DigiPix monitors competitor sites as part of your strategy. This will make sure your business is not missing out on any valuable strategies that would benefit it greatly.
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for Domestic or Local SEO, our SEO agency experts will advise which pages of your website need to be updated. We ensure that the search engines understand the focus keywords for each page.
Not only that, we map out all URLs that need to be updated and/ or added to the strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better.
Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After we implement on-page SEO, we will analyze keyword performance to determine which pages and keywords will need a boost.
Once completed, we will re-evaluate your on-page SEO every month and resolve any issues found within audits so that your optimization is always up to date with Google’s latest algorithm changes.
This refers to optimization techniques that occur outside of your website and is part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords. This content will have links that direct traffic to your website. This results in higher conversions.
One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign.
This includes:
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keywords.
Our SEO agency specialists will fix all technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and by manually navigating through the website. DigiPix will list issues that need to be addressed, such as duplicate content, crawl errors, and more.
As part of your Search Engine Optimization package, we ensure that your website is mobile-friendly and accessible on all formats of desktops, laptops, tablets, and smartphones. We improve website loading speed by cleaning up any JavaScript and CSS issues. Additionally, DigiPix will discover any potential backlinks that have broken – or links that negatively impact your performance on search engines. These links can be disavowed, or unlinked, from your website.
DigiPix will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
When we kick-off an SEO campaign, your dedicated SEO consultant begins by doing a deep dive into your company, your website, your competitors and your industry. We put on our detective hats and use data to put together a roadmap for your website's SEO.
From IA to UX, we make hundreds of changes both big and small to your website to help Google better understand who you are. With a dedicated web development team, our SEO agency can also take care of your technical SEO, helping you increase the usability, speed, and functionality of your website.
The content of your website is what users count on to help educate and guide them through the purchasing funnel. Whether you are discussing your company’s unique selling point or providing educational content through a blog post, we’ll provide topic suggestions, professional copy, and quality content to propel not only your website’s ranking but also your company’s growth.
Our meticulous keyword research process is at the heart of our SEO services. The specific keywords we target help us define our audience and drive valuable traffic to your site. With relevant traffic heading to your website, your company can secure fresh leads, high-value sales, and more.
Earned Media and off-page SEO are crucial services for getting your site in front of your target audience. Our dedicated content marketing team will create new opportunities for website growth by helping your company build links (and relationships) with trusted experts in your industry.
Getting relevant, qualified search traffic to your site is just the beginning. We partner with you to make sure that your website is driving visitors through the purchasing funnel in a clear, concise way. We believe in testing everything and making continual improvements to your SEO marketing strategy.
Our dedicated SEO teams analyze every page on your website for optimal performance. When necessary, we create or update content to ensure that the page ranks as highly as possible. We may suggest additional features, elements or updates to the layout of a particular page to better turn visitors into leads.
First we will research all keywords for your specific industry with the latest and greatest tools. From there, we optimize and focus on keywords that best describe the content of your pages along with Keyphrases that you want your site to rank for.
DigiPix manages your business listings to ensure that your business information, map listing, profile images, logos and categories are properly aligned to drive traffic and accurately represent your business. Our client platforms also track the calls, leads and visits to your listings.
We focus on data-driven keywords to drive relevant traffic to your business or businesses. Local SEO services are designed to improve local search ranking for potential customers in your area. Our reputation management services help you maintain a positive image across the most popular platforms.
Our dedicated search engine optimization services are proven to deliver results on both a national and local level. Choose a package that is suitable for your budget to get started.
Our enhanced customer portal allows you access to data and insights into your audience’s growth and ROI. Our detailed reporting tools track every form submission, phone call and lead that comes in from your web presence giving you the insights to improve your business and get a leg up on your competitors.